7 Days of Domination

7 Days of Domination (7DOD) is a team of sex educators who lead several workshops with professional SWers and fellow educators throughout the year. In addition to a robust library of lessons, they have a fun, playful voice on their social media chennels. There was just one problem: They had no idea what else to post to their social media channels other than their classes. They needed a content manager who could brainstorm new topics and themes that would help them expand their audience and increase engagement. A successful social media plan — implemented across Twitter and Instagram — would help them build community, promote their classes, and increase outreach to fellow sex workers.

As the content manager, I started with interviewing the three co-leads of 7DOD. I wanted to know:

• What challenges did they face when creating content?

• What felt sustainable when it came to producing new content consistently?

• What kind of content were they excited about? 

The biggest challenge was the overwhelm at creating new content. As content manager, I streamlined the content creation process by putting together several content buckets that tied into their goals. I created several content buckets that were geared towards their different audiences (professional and amateur). I also created example editorial calendars with examples from each of these buckets in order to mainstream the posting process.