Northeastern University’s College of Arts, Media and Design

Northeastern University’s College of Arts, Media and Design (CAMD) is full of creative — and often interdisciplinary — student and faculty work. However, there wasn’t a place for students to showcase this work on CAMD’s website or social media channels. The editorial team (made up of myself and Editorial Director, Ceci Menchetti) saw the risk we ran: we would miss an opportunity to show current and prospective students the cool projects they could create if they came to CAMD.

I proposed a social media campaign for the end of the semester with the express goal of showcasing student work and increasing engagement on Instagram. The result was the #DaysofDoing campaign. In order to highlight student work, I focused on building relationships with professors and students. This required the time-intensive work of scheduling and conducting interviews as well as attending events on campus where students would be showcasing their work.

The results included an increased level of engagement across Instagram and helped Ceci and I solidify our content strategy on the platform for the rest of the academic year.