7 Days of Domination

7 Days of Domination (7DOD) is a team of sex educators who lead several workshops with professional SWers and fellow educators throughout the year. In addition to a robust library of lessons, they have a fun, playful voice on their social media chennels. There was just one problem: They had no idea what else to post to their social media channels other than their classes. They needed a content manager who could brainstorm new topics and themes that would help them expand their audience and increase engagement. A successful social media plan — implemented across Twitter and Instagram — would help them build community, promote their classes, and increase outreach to fellow sex workers.

As the content manager, I started with interviewing the three co-leads of 7DOD. I wanted to know:

• What challenges did they face when creating content?

• What felt sustainable when it came to producing new content consistently?

• What kind of content were they excited about? 

The biggest challenge was the overwhelm at creating new content. As content manager, I streamlined the content creation process by putting together several content buckets that tied into their goals. I created several content buckets that were geared towards their different audiences (professional and amateur). I also created example editorial calendars with examples from each of these buckets in order to mainstream the posting process. 

Northeastern University’s College of Arts, Media and Design

Northeastern University’s College of Arts, Media and Design (CAMD) is full of creative — and often interdisciplinary — student and faculty work. However, there wasn’t a place for students to showcase this work on CAMD’s website or social media channels. The editorial team (made up of myself and Editorial Director, Ceci Menchetti) saw the risk we ran: we would miss an opportunity to show current and prospective students the cool projects they could create if they came to CAMD.

I proposed a social media campaign for the end of the semester with the express goal of showcasing student work and increasing engagement on Instagram. The result was the #DaysofDoing campaign. In order to highlight student work, I focused on building relationships with professors and students. This required the time-intensive work of scheduling and conducting interviews as well as attending events on campus where students would be showcasing their work.

The results included an increased level of engagement across Instagram and helped Ceci and I solidify our content strategy on the platform for the rest of the academic year.